exhale. breathe easier.

 

Software Used: XD, Figma, Indesign, Photoshop, Procreate

 

Integrated Design Strategies, Branding, Product Design, Website Design, App Design

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This project involved developing a direct-to-consumer specialized online retailer and crafting a cohesive visual identity alongside core communication assets to promote the product and brand. Exhale, an online cannabis retailer, focuses on education, accessibility, and providing relief. Acknowledging the stigma surrounding cannabis, Exhale’s modern and clean design prioritizes education and transparency to challenge misconceptions and foster a positive narrative.
 

The deliverables for this project included:

• A multi-level website featuring 14 custom-designed screens

• Product designs, including packaging for edibles, tinctures, and bud jars

• A branded tote bag line

• A sleek, modern line of rolling papers
   

Through thoughtful design, this project sought to create a brand that resonates with its audience and redefines cannabis as a tool for wellness and empowerment.