Title: Pace Morby Merchandise

Software Used: Photoshop, Lightroom, InDesign, Spotify

This fast-paced project was completed in just two days and involved designing three custom shirts for creative finance influencer Pace Morby and his brand. Drawing inspiration from my previous designs for the company, the project aimed to represent key aspects of Pace's work while incorporating innovative, interactive features.
 

Design Highlights:

• Brand-Centered Concepts: Each design aligns with one of Pace’s projects, including his book Wealth Without Cash, his Gator Method, and the Wholesale Hotline podcast series.

• Photographic Elements: Consistent with the book cover’s aesthetic, photographic elements were central to maintaining cohesive branding across different media.

• Interactive Features: Two of the shirts incorporate Spotify codes, allowing wearers to share content directly:

  • Gator Method Design: Links to an episode on gator lending.

  • Wholesale Hotline Design: Links to the podcast series.

  • Users can scan these codes via the Spotify app to access curated content, merging apparel with digital interactivity.
     

This project demonstrates a creative approach to branding, blending traditional design with interactive elements to engage audiences both visually and digitally.