Sandy Ridge Reservation Redesign

 

Integrated Design Strategies, Environmental Graphic Design, Branding

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Software Used: Indesign, Procreate, Photoshop

This project involved redesigning the environmental graphic design of an existing park with a focus on conservation, education, and recreation. Sandy Ridge Reservation, known for its natural beauty and community connection, was chosen as the subject.
 

Through visits to the park and conversations with visitors and employees, I identified key elements that resonate most with its audience. The project included:

• Updated signage incorporating vibrant, engaging illustrations to enhance wayfinding and storytelling within the park

• Postcards featuring the park’s most cherished features, offering visitors a keepsake and the opportunity to share their experience through mailed letters

• Custom-designed stickers, providing a fun and practical souvenir while promoting the reservation to a wider audience
   

The result is a cohesive and impactful set of designs that enhance the visitor experience, celebrate the park’s unique identity, and support its mission of conservation and community engagement.