Environmental Graphic Design System

Title: Sandy Ridge Reservation Redesign

 

Integrated Design Strategies, Environmental Graphic Design, Branding

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Software Used: Indesign, Procreate, Photoshop

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Description: Redesigning environmental graphic design in an existing park that relates to conservation, education, or recreation. I chose the Sandy Ridge Reservation as my subject.

 

After several visits and conversations with users of the park and employees, I decided to incorporate the successful illustrations into signage and create secondary deliverables that capture the favorite parts of the park in post cards and stickers. These not only allow the user to take home a piece of one of the favorite parts of the park, providing an engaging activity of writing and mailing a letter, but they are also a means to advertise the reservation. The same logic applies to the stickers, which are a widely popular souvenir.