The Psychology of Fashion

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Data Visualization, Research Design, Hand Drawn Illustration

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Software Used: Indesign, Procreate, Illustrator

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This project is a deep exploration of data representation and the social dynamics of fashion. Through extensive research and detailed illustration, I examined how fashion serves as a tool for communication, empowerment, and self-expression, going beyond aesthetics to explore its psychological and cultural impact.
 

Key Highlights:

• Conducted in-depth research on the psychological and cultural dimensions of fashion, focusing on how it influences self-image, community connection, and personal power.

• Designed a scrolling infographic to visually communicate findings, presenting complex data in an engaging and accessible format.

• Created a process book to document every stage of the project, including research methodologies, design iterations, and reflections.

• Produced hand-drawn illustrations of individuals featured in the research, based on original photographs I took of my friends. These illustrations added a personal and humanized element to the data visualization, connecting abstract concepts to real-life narratives.
   

This research-driven project emphasizes the role of fashion as a medium for cultural expression and psychological well-being, blending rigorous analysis with creative storytelling.