sensosauria

Data Visualization, Product Design, Brand Identity
 

Software Used: Indesign, Procreate, Illustrator, Photoshop, Wix

​​

This project tackled the growing concern of gender-specific marketing in the toy industry by designing a gender-neutral toy package and marketing campaign. The goal was to create a product that appeals to all children, emphasizing education and inclusivity.
 

Deliverables included:

• A fully constructed toy box featuring an educational design to encourage engagement from all genders.

• A micro-website to showcase the product and its educational benefits.

• A social media advertisement to promote the toy and its inclusive message.

• An informational pamphlet included inside the toy box to enhance the educational experience.
   

By choosing a dinosaur figure set as the focal point, I embraced an educational approach, emphasizing that learning and discovery are universal experiences. The design and branding centered on making education accessible and enjoyable for every child, regardless of gender.